EggXCHANGE is an event presented by PMQ. Assembled by movie screening, Easter egg design workshops and live performance in Easter holiday, the event series aims to cater and attract visitors with an enjoyable and interactive experience in this creative industries landmark.\r\n\r\nGoing Merry designed a eye-cataching and interactive key visual for the event. With a crossword puzzle in Easter egg shape on cover, embedded elements that we wants to convey via the event: “Love”, “Blessing”, “Film”, “Egg” and etc. To actualize the idea of Easter blessing, the leaflet is designed to act as a postcard also. Users could write a blessing word and share the moment immediately to friends by tearing the leaflet apart. The whole design deliver an brimming of joyful and blessing atmosphere.